And the numbers show that she came to work. In just two months, the avatar has already registered 1134 interactionswith an average conversation time of almost two and a half minutesadvanced Nuno Leite, founder and CEO of Retune — the company that “gave birth” to HEMA. “In other words, people don’t just come in to see the sights; they stay, ask questions and explore what technology has to offer,” explained the person in charge.
Initially, the campaign “The worst thing about coagulopathies in women? Is not knowing.” was handed over to a public figure, Tânia Ribas de Oliveira, who did a lot for the cause. Her hectic schedule, however, would force her to make way for Alexandra Rocha, patient, 1st Cycle teacher, and current campaign ambassador, who explains the secret to the avatar’s success.
“Hema, being something more impersonal, which allows there to be no relationship with people, could be an asset. My advice to these women is to use Hema, if they feel uncomfortable about looking for a doctor”, says Alexandra Rocha.
Will this digital success”made in Portugal” are you preparing to speak other languages and obtain a European passport? Faced with curiosity about a possible export of HEMA to other latitudes, Nuno Leite limited himself to a sly smile. Without wanting to open the game, he simply confessed that we were “giving good ideas”, preferring to leave, for now, HEMA’s international future shrouded in elegant mystery.
No site da APHin the mobilization for coagulopathy, there are also resources that give another life to the cause: in addition to HEMA, the interactive avatar that knows everything about the topic and has the patience (and memory) that fails us at the end of the day, there is the Coagulopathies Report 2024 For those who like facts, the podcast “Blood Tells the Story” and the Manifesto which calls on the entire country to join this mission.
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