Thirty-nine footwear companies participate from Sunday to Tuesday in Milan, Italy, at the Micam international fair. This is one of 11 external promotion initiatives in eight strategic markets planned by the sector at the start of this year.
11 external promotion initiatives in just two months
Quoted in the statement, the president of APICCAPS, Luís Onofre, highlights that “in just two months, practically 100 Portuguese companies integrated shares in international marketsconfirming the dynamism and export ambition of the sector.” Within the scope of these initiatives, national companies will be present in eight markets identified as strategic: Germany, Colombia, Denmark, Spain, United States of America, France, Italy and the United Kingdom.
The goal is to reinforce the positioning of Portuguese footwear – cluster which exports more than 90% of its production to 174 countries on five continents, worth 2,230 million euros in 2025
the strong adherence of companies to international actions demonstrates confidence in the value of the national product and in the differentiation of Portuguese footwear, recognized for its quality, design and sustainability”, and assumes particular relevance in the current international context. “he states, emphasizing that “internationalization continues to be a central axis of the sector’s competitiveness”.
“Even in a scenario marked by uncertainty, inflation and reduced consumption in some markets, the sector maintains a proactive attitudeinvesting in external promotion, innovation and strengthening international commercial relations”, he maintains.
highlights the association.
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