Artificial intelligence (AI) continues to make inroads in the tech industry, and Pinterest is the latest example of this transformation. This Tuesday, March 27, the platform announced the reduction of at least 15 percent of its seedlings globally, a decision that will have a direct impact on its human capital and which also considers the physical space of factories at the end of September.
The measure forms part of a strategy to design economic and technical resources with dedicated teams in the development of products based on deep learning models to accelerate the integration of artificial intelligence into its digital ecosystem.
CAEN ACCIONES DE PINTEREST TRAS EL ANUNCIO
I am announcing an immediate reaction in the financial markets. Shares of Pinterest surged 8% during the day in New York, reflecting uncertainty among inverts ahead of the impact of the company’s restructuring and technology revolution.
IA AT THE CENTER OF THE USER EXPERIENCE
In agreement with the company, this change in noise is trying to integrate artificial intelligence into its visual search engine in a more aggressive way. The goal is for the initial feed, where users discover personalities, brands and content based on recent activity, to offer much more personalized and relevant results.
In addition to improving the search and viewing experience for “Pines,” Pinterest plans to optimize its automated advertising tools to attract marketers and advertisers interested in AI-powered solutions.
COSTS AND INTERNAL RESTRUCTURING
Costs from this restructuring are estimated to be between $35 million and $45 million before charges, a turnaround the company believes is necessary to compete in the future of digital discovery.
This adjustment follows a global trend in the technology industry where automation and intelligent systems are replacing traditional processes. Functions such as guarding a pine tree or organizing group tables will increasingly be driven by artificial intelligence, prioritizing operational efficiency over workforce scale.
SOCIAL COSTS OF AUTOMATION
With this idea, Pinterest hopes that users can discover ideas even if they don’t have words to describe them. However, the social cost of this development is evident, confirming that today society is sacrificing personnel in favor of artificial intelligence to remain competitive in careers for the future of content and visual activities.
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