Google’s search functionality will now include Inteligencia Personal, an innovation coming from Gemini that makes it easier to interact with other business applications to access user information.
Google started 2026 with determination, abandoning its secret strategy to lead in artificial intelligence, a strategy that neither OpenAI nor its competitors presented: user data.
By registering with Google, we automatically gain access to Gmail, YouTube, Drive, Photos and other services widely used worldwide, which are essential for the average Internet user.
Google now claims to be using these services to make Gemini available a more personalized experience for each user individually; The company believes this is key to definitively demonstrating the true potential of artificial intelligence.
Google calls it “Personal Intelligence” and recently announced it I also implement it on my business engine for better customization and more useful results for users.
specifically Google’s new AI mode will be able to connect to apps like Gmail and Google Photos collect information from the user and offer responses that would be irresponsible in any other way.
For example, in the Google example, a user searches for a new a AI mode identifies your favorite brand showing options that differ from your previous questions.
The AI mode can recognize the user’s preferred brand by analyzing data from Gmail (such as recent facts) and Google Photos (such as recent images from the user’s photos).
In another case, the user is looking for activities for their next vacation; In AI mode, you can link to a booked hotel via Gmailand view previous vacation photos in Google Photos to design a customized itinerary, including children’s museums or a shelter, you will find many photos with children.
Google also notes that this technology will make shopping easier for us and that the IA mode can now analyze the type of products we buy and our favorite brands.
From this information you can recommend a bag from our favorite brands that are suitable for the trip we are planningif we consider, for example, if fate be cold.
This additional information can also be used in a fun way; we can ask as an example “If this was a movie, what would it be?” or ask her what describes our ideal day.
As when it was announced for Gemini, Personal Intelligence shows that AI is most useful when it knows more about us; no embargo, also clearly stated the extent of personal data that Google holds about us and our availability to use it for commercial purposes.
Google should be aware of the possible backlash this feature could cause since they promised it it will not be activated by default and users can choose which applications will be assigned to the IA search mode.
Furthermore, all these features are exclusive to AI mode and they won’t be integrated into traditional search results, at least for now.
Google also reiterated its promise not to “directly” plug AI into user data, though it said Use the feedback generated by the AI mode to perfect your models.
In other words, the AI doesn’t directly enter you with our personal photos, but uses your feedback (including personal information such as favorite brands or vacation activities), which has drawn some criticism.
Currently, Personal Intelligence is only available in English and the US, but Google has announced its intention to expand it globally in the future.
Leave a Reply