MEXICO (El Universal).— Mexico is the first country to receive the Alexa+ personal assistant in a language other than English.
“What we are launching is not a chatbot, it is not a language model… For us, it goes much further: it is a personal assistant with environmental intelligence that works with artificial intelligence. It is certain that there are many chatbots that offer very good information, but in the real world they are still limited,” said Carlos Pérez, CEO of Alexa for the Americas.
Environmental intelligence is a technology “that is needed and goes to the second level when it is not required,” I say.
“With the advances we have in generative artificial intelligence, we’ve created a brand new product that’s much more intelligent, proactive and personal, and can do things for people in the real world.”
In a presentation at the outlet, management testified that in the room of the Alex+ house, they could ask her for a list of reproductions of three artists who should mention or ask her which shows on which streaming services a certain movie is.
In the kitchen, you will find the ingredients you have in the fridge to prepare a recipe.
To install a compatible fan, all you have to do is say “it’s hot” in the workshop.
Carlos Pérez specified that compared to the original version, there are five defenders of the new assistant:
It’s much more conversational. “You can interact with Alexa+ like you’re chatting with a friend, in a more informal language,” he said.
It’s a more capable and intelligent experience. The assistant is connected to real-time information and offers the most detailed and technical answers when needed.
It’s very personal. You can ask her to remember aspects of each family member.
The technology is designed to be implemented in the real world. When you consider the user’s information, you may want to plan a visit and make a reservation for a meal at your favorite restaurant.
The experience is authentically local. Alexa+ fully understands the “Mexican context,” says Carlos Pérez.
“We spent a lot of effort with scientists, engineers, product managers, among others, with the intention of making Alexa+, also speaking Spanish, intended for Mexicans, from their hasta expressions in a cultural context,” management said.
I added that thousands of Mexicans use compatible devices and revealed that it works by triggering Alexa+ in other markets.
From the point of view
Early activation
Before this extensive explanation, Amazon activated an early access program that will invite 100 million Amazon Prime customers each week to try out the new assistant.
Por separated
Another way to get instant access to the project is to purchase a compatible Echo device. No Amazon Prime customers will be able to get Alexa+ separately for 399 pesos per month.
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