Chinese sports equipment specialist Anta Sports announced this third day, the 27th, an agreement to acquire 29.06% of Puma for 1,505 million euros, returning as the main shareholder of the German brand.
A report to the Hong Kong Stock Exchange – where it is listed – informs you that it will buy just over 43 million ordinary shares from Puma at 35 euros a title, a premium of almost 62% over the purchase price from the German company in the second half of the week (21.63 euros).
As of 10:51 (02:51, Lisbon) today, Anta’s shares on the Hong Kong Stock Exchange were down 2.03%.
“Expect this group. [Anta] to strengthen Ainda more towards its presence and brand recognition in the global sports market, strengthening its international competitiveness,” the Fujian (southeast China) province-based company announced, without disclosing.
Getting that stake could pave the way for an outright buyout from Puma, I told Bloomberg, which was told last November that Anta was among companies exploring a possible acquisition by the German company.
Anta, a major sports equipment manufacturer in China, has expanded its global presence in the past few years after being incorporated into its portfolio of various international brands, including Fila (which also operates in China), Descente (also in China) and Jack Wolfskin.

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