This Saturday’s Super Bowl LX is attracting the attention of sports fans in the USA – and beyond. The 60th NFL final, between the New England Patriots and the Seattle Seahawks, attracts much more than the 68,500 people that officially fit into Levi’s Stadium, in Santa Clara, California. Then, The price of tickets, like a stock exchange, fluctuates up and down according to demand.
Earlier this week, the average ticket resale price across the NFL’s two official partners was already predicted values above those of 2025. If on SeatGeek the average price was 9913 dollars, 1% less compared to last year’s Super Bowl, on TickPick the average price is 9% higher, that is, 7694 dollars, in the same period.
“The Super Bowl is always one of the most coveted sporting events in the world and this year’s matchup between the Seahawks and Patriots is no exception,” said Chris Leyden, director of growth marketing at SeatGeek to the American magazine Forbes.
“Right now, average resale prices are still a little lower than this time last year, giving fans more flexibility to plan their trip to Santa Clara, but as we get closer to kickoff, we expect prices to continue to rise as the market responds to demand.”.
“We are also seeing strong interest from both coasts of the US, with Pacific Northwest fans leading the way so far,” the executive continued. According to the platform, The three states with the highest number of fans purchasing Super Bowl resale tickets are Washington (24% of sales), the Seahawks’ home state of California (16%), the party’s host state, and Massachusetts (7%), the Patriots’ state. Texas and New York complete the list of the five most interested states, with 6% and 4%, respectively.
At TickPick, the price increase compared to 2025 is also seen as normal. “The Super Bowl ticket market can change very quickly, but so far Super Bowl LX is following the same trajectory we typically see in order volume. – there was a huge spike in orders on the Sunday of the final in 2025 and the market is now stabilizing as fans enter ‘wait and see’ mode,” Brett Goldberg, co-CEO of TickPick, tells Forbes. “As the minimum price continues to hold steady in the $6,200 range, the biggest question is whether the trend will change,” he adds.
Last minute
The practice of fans waiting until Super Bowl weekend to buy tickets, hoping to get a better price, continued – and even increased – this year. Last year, 45% of all orders were placed on Super Bowl weekend. This year, that number could be even higher. It all depends on the risk tolerance of the fans.
Meanwhile, prices on last-minute ticket resale platform Gametime began to fall, starting at around $6,000, according to company data. The average ticket price available until February 1 was around $10,500 – similar to last year’s Super Bowl in the same period.
In addition to the spectacle of touchdowns, field goals, drives, punts e turnoversthe 2026 Super Bowl will have the American anthem sung by young American musician Charlie Puth. The halftime show will be performed by the hugely popular rapper Puerto Rican Bad Bunny, recent winner at the Grammys ceremony.
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