From the shop window to the screen, this is how the look of modernity was constructed: "In the world of art the owners are a tiny minority, in the world of images the crowd participates"

Present for two centuries in our daily lives, the showcase is much more than a simple commercial display case. Several experts analyze its role as a cultural, political and educational device and the transition from its collective impact in the 19th and 20th centuries to the current visual individualism. Read

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