BTL – Better Tourism Lisbon Travel Market closed this year’s edition, the 36th, with a record 85 thousand visitors, said the organization, in a statement released this Monday, March 2nd. According to the note, BTL reinforced “the growth of its international positioning and its ability to attract more and more destinations, companies and professionals from different markets”.
In line with expectations, this year’s edition, with around 85,000 visitors, “reached the highest value everhighlighting the strong support from the public and professionals in the sector.” On February 24, the managing coordinator of BTL, Dália Palma, stated, in a written response to Lusa, that BTL, the largest tourism fair in Portugal, expected a record edition, estimating more visitors, greater economic impact and more internationalization.
In today’s statement, the entity highlighted that this edition “allowed us to generate a turnover of several million euros”, pointing out the “strong commercial component”, with “more than 300 direct sales outlets in continuous operation, registering constant demand from visitors”.
According to Dália Palma, “This was the biggest edition of BTL ever, a milestone that reinforces the growing relevance of the event on a national and international level.” The executive indicated that “this result also brings an extra responsibility for the next edition, in order to continue raising the quality of the offer, enhancing business opportunities and exceeding the expectations of all participants”.
The 2026 edition of BTL featured 1,700 exhibitors and 125 international destinations, a 20% growth in the international area. The fair thus occupied five pavilions – a first – and a total area of 60,000 m², having registered “significant growth in key areas, such as Hospitality (+30%), services (+15%) and distribution (+10%)”.
The program Hosted Buyers promoted “more than 3,800 business meetings between more than 200 international buyers, from 42 issuing markets, and more than 500 participating companies”, they say. Next year, BTL takes place from March 3rd to 7th.
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