Cristiano Ronaldo acquired 10% of HBL Pro2col Software — a wholly owned subsidiary of Herbalife that owns the Pro2col platform — through an investment of 7.5 million dollars (around 6.9 million euros) and the commitment to provide services and grant sponsorship rights.
The operation combines direct capital with marketing exposure and the Portuguese player’s know-how.
Pro2col is a digital platform that uses individual data to create personalized wellness plans and monitor habits through Pro2Score. Herbalife has begun a beta launch in the US, Canada and Puerto Rico, with expansion planned to select markets in EMEA in 2026.
Stephan Gratziani, CEO of Herbalife, says the Portuguese star’s investment “reflects a shared belief in the power of nutrition, data, AI and personalization to drive better health outcomes, and reinforces his confidence in Pro2col’s future impact.”
Cristiano Ronaldo says that “investing in Pro2col seemed like a natural evolution — in addition to representing Herbalife, it’s about helping to shape and grow a platform that can truly transform the way people relate to their health and well-being.”
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