The executive president (CEO) of Delta Cafés, Rui Miguel Nabeiro, says, in an interview with Lusa, do not expect to see increases in coffee this year, adding that the group will work on efficiencies so as not to impact the customer. The manager also says which group is betting on the vending [venda automática]where last year he bought a company in Spain, in A Coruña, in this area.
Asked whether there will be large increases in the price of Delta coffee this year, the manager concludes: “I hope not.” “My expectation is, above all (…), that we work hard on efficiencies so as not to have an impact”says Rui Miguel Nabeiro.
The CEO contextualizes that “2025 was a challenging year”, with a lot of volatility in raw material prices due to several factors, “not only geopolitical ones, but obviously all climate issues, particularly in Vietnam and also in Brazil, which had a huge impact.” In this sense, “our concern was always to work hard on efficiencies so as not to have too much of an impact on the consumer, on the price”, he states.
“Honestly, with all this effort that has been made and what we are seeing, I don’t expect any big surprises for 2026”admits the manager, mentioning that he expects a year that is “much calmer compared to 2025”. For the manager, what is needed is to “always guarantee quality”.
Indeed, “At no time did Delta change its blends because the price could make it easier for us” to have cheaper coffeehe guarantees, arguing that service and quality “are very important” to have consumers’ trust. Meanwhile, Delta continues to “invest heavily” in the Campo Maior factory, within the scope of an investment plan of 16 million euroswhich started two years ago and will continue in the coming years.
Growth
This investment aims to “requalify our entire industrial unit, with new roasting units, to be capable of this challenge (…) that we face to grow, particularly in the European markets, where we are very well positioned”. In terms of people, Delta has the ambition this year to grow close to 10% and have more operations.
Em 2025, “We surpassed the barrier of 4,000 employees, a barrier, an important milestone”he points out, remembering that when he joined the group there were 1,600. Regarding the future of the coffee market over the next five years, the manager recalls that Portugal, in recent years, has recorded a “dilution of coffee consumption between home and away from home”.
“When I joined Delta, 80% of consumption was done outside the home” and currently “we have half/half of consumption being done between home and away from home”points out. Rui Miguel Nabeiro believes that coffee consumption will continue to exist: “Today we have never had such a good phase from a news point of view, from a medical point of view, about the impacts that coffee has on health”, he argues.
Coffee consumption “it won’t change, it can change in terms of points and the way it evolves” and Delta is working on these fronts. “What we have to be able to do is embrace the consumer from an omnichannel point of view and be a little everywhere”, he says. For example, “Today we have a very strong focus on our sales area here in Portugal and we have already opened in Spain. We now also have a sales company in Spain, in A Coruña.”
The acquisition was made last year and “we are starting the sales operation in Spain and also learning how to do this business” in that market. Node business at home, with capsules, “it is extremely important that we continue to innovate to have an offer in this area” and then there is consumption away from home, “with our HoReCa customers [Hotéis, Restaurantes e Cafés] or even with our stores”, he points out.
In Portugal, the group has 12 Delta Espresso, “which is our model of franchising with customers”, and has six Coffee House Experiences, one in Paris. “I can guarantee you that this year we will open another one outside of Portugal”, announced Rui Miguel Nabeiro, without revealing its location. This focus on franchised concepts and our own concepts “is very important for us to have a very close connection with the consumer”, he reinforces, pointing out that Delta is no longer a B2B company [entre empresas] to also be B2C [para o consumidor].
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