In parallel, original content is shown on European and British broadcasts through Eurosport, TNT Sports and HBO Max, including short sections such as “Sports Made Simple” and interviews conducted by Bugs Bunny. Among the athletes participating in the conversations are snowboarder Su Yiming, Canadian Mark McMorris and Swiss skier Mathilde Gremaud.
The initiative stems from a global licensing agreement announced in March 2024, integrated into the 2020+5 Olympic strategic agenda, designed to reinforce the Games’ brand outside the competition as well. Thus, characters like Lola Bunny, Daffy Duck, Wile E. Coyote and Tweety feature in a wide range of official products — from clothing to toys and sports equipment — brought together in the “Olympic Collection”.
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