Outside Levi’s Stadium in Santa Clara, California, hundreds of activists transformed the prelude to Super Bowl LX into a stage for coordinated protest against the actions of the United States Immigration and Customs Enforcement Agency (ICE).
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More than 80 volunteers distributed among 15 thousand and 25 thousand white towels with the legend ICE OUT, part of the “Flags in the stands” initiative, promoted by the pro-immigrant group Against ICE, composed ofrtists, musicians and community organizers.
The towels, illustrated by activist Lalo Alcaraz, show a rabbit—a direct reference to the singer Bad Bunny—kicking a ball trapped in ice, a graphic metaphor for the rejection of the migratory organism.
| THE LATEST: Activists distribute towels with the legend "ICE OUT" near the stadium where the game will be played #SuperBowlLX. The reverse shows a rabbit kicking an American football into a block of ice.
FOLLOW THE COVERAGE ON @AlertaMundoNews pic.twitter.com/ch9Gm94fun
— Alerta Mundial (@AlertaMundoNews) February 8, 2026
The action coincides with a climate of high political visibility: although the league maintained that there will be no extraordinary operational activity of federal agents during the event, local authorities recalled that celebrations of this magnitude They usually involve joint operations with federal forces, including immigration units.
Concho toad against ICE
In San Francisco, the campaign was extended with posters of the “concho toad”, a symbol associated with Bad Bunny, accompanied by messages against ICE placed in areas such as the Mission District. For the organizers, these interventions seek to show solidarity with communities affected by documented deportations and abuses both of ICE as of the Border Patrol.
The protest occurs in a Super Bowl inevitably tinged with politics. The absence of President Donald Trump has not reduced the symbolic load, since his previous criticism of the participation of artists like Bad Bunny They fed the narrative of a party framed by cultural tensions, amplified by the rivalry between the New England Patriots and the Seattle Seahawks, to whom some have assigned opposing political identities.
Posters featuring the sapo concho against ICE are spread across Santa Clara, California ahead the #SuperBowl.
pic.twitter.com/HK2MGKkIEY
— Access Bad Bunny (@AccessBadBunny) February 8, 2026
Contra ICE anticipates that this intervention is just a preview of a larger deployment planned for 2026 and 2027, with which they seek to mobilize resources to support migrant families. For activists, taking advantage of the global visibility of the Super Bowl is a strategic tool: turning the most watched sports spectacle in the country into a platform for denunciation.
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