We live in a radically visual economy. We work in front of a screen, make decisions based on data and often communicate through thousands of digital applications. However, as we move forward in the automation and digitization of processes, let’s ask ourselves a fundamental question: how does our vision work in this environment?
The reply is usually listed as sent. THEvisual efforts have turned into one of the most common consequences of the digital economy and as a result, it is not usually perceived as a problem in the same way: visual impairment, headache, difficulty concentrating or a sense of blurred vision at the end of the day, even when the best gaffa are used. The human body, when consumed routinely, has reached a point where it has incorporated it into the daily routine as an inevitable effect of working at desks, even though it isn’t.
The problem is that visual fatigue is not an anecdote. It’s a sign of what it isThe visual system works at its capacity for a longer period of time. When you can’t respond effectively, your ability to pay attention is reduced, errors due to blurred or double vision are more likely, your ability to read is reduced with effort, and overall well-being is defied.
So, in the digital environment, it is rare to enter into a conversation about productivity, visual efficiency or prevention. Something that appears paradoxical in a context where practically all of our professional and personal activities depend on vision and specifically on the intensive use of research vision.
It follows that this normalization coexists with another reality: in the digital economy, we think about practically everything. We monitor performance, time spent on each task, process efficiency or even health variables such as sleep or physical activity. And then the vision continues off the radar. Just as we question whether we are getting into efficient shape, whether our visual system is adapting well to the digital environment, or whether the symptoms we are experiencing They influence how we work and make decisions. When the answer is possible.
This blind spot has a lot to do with how we understand prevention. Over the years, visual health has been approached in a reactive manner. It is decided if it will be acted upon when the problem interferes from day to day. But in an intensely digital environment, that emphasis is short-lived. Prevention cannot be limited to general recommendations or specific solutions. It is necessary to incorporate detection, monitoring, awareness and a more active focus onOur vision evolves with the constant use of technology.
Digital transformation has taught us something fundamental: systems improve when they are constantly observed, studied and modified. We applied this logic to processes, business models and technologies. However, we still do not transfer with the same naturalness to the visual system with respect to ourselvesis one of the main channels of interaction with the digital environment and everyday life.
This change of view is addressed directly to the end user. Any professional who ends the day with a headache. Anyone who notices how they focus the most can feel as simple as reading a book at the end of the day. And quienes they absorbed these symptoms as part of the job without being surprised, they should know. And prevention begins when we try to normalize it.
The digital economy has advanced rapidly in many places but left others out of focus. Vision is one of them. Engage them in the conversation about innovation and productivity This is a question of how we want to work and be more visual in our surroundings, just as we have incorporated a greater awareness of our active healthcare in recent years.
The good news is that there is some room for improvement. Today, we count on technology capable of evaluating and “learning the visual system” with objective criteria, following and defining steps, with the same logic that we use in other areas of the digital economy: structured processes, customization and visible results.
Sometimes it was time to replace the daily use of digital surveillance.
*** Eva García Ramos, CEO and co-funder of WiviVision.
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