You are going to enjoy it like you can’t imagine.
The year started with a bang in every sense, but nothing like this news that 2021 brings us. In a world like ours that lives every moment, events like soccer give meaning and belonging to millions of Mexicans. One, two, three goals, penalty, corner kick. Each word evokes a new feeling. We already know that, which is why Heineken Mexico announced a new alliance to change everyone’s destiny: its brand Tecate From now on it will be the official sponsor of the best sport in the world, soccer.
And no, any football will be the one of the Liga MX.
This extraordinary relationship could not have been realized without the great passion that exists in Mexico for soccer. In our country alone, there are 98 million fans and 68 million have witnessed a live match. In a virtual conference, Lino Villareal, Director of the Tecate brand, together with Mikel Arreola, Executive President of Liga MX, reiterated the ties of their mutual collaboration.
“With this agreement, Tecate steps firmly forward to confirm itself as the brand most associated with soccer in Mexico, and offer fans of LIGA MX teams memorable experiences on and off the field. Thus, we continue to strongly expand our competitive position in all regions of the country,” declared Lino Villareal.
What is the future of our favorite sport?
The future has arrived with Tecate and begins this year, 2021. Under the hashtag #LaCanchaMasGrande The aim is to make all of Mexico aware of one of the most important news for Mexican fans. It is only a matter of time to receive all the surprises and activations that Tecate and Liga MX have prepared for us.
The experience is already changing.
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