Starting January 26, 2026, BBVA Mexico will launch an alliance with OpenAI that will offer up to 34 million customers free access for three months to ChatGPT Go, an advanced version of ChatGPT designed to support more everyday financial decisions.
The project seeks to provide users with artificial intelligence (AI) capabilities to simplify tasks, process information, and address personal and professional goals. This initiative is part of BBVA’s strategy to maintain digital innovation and improve the customer experience through cutting-edge technology.
WHAT DOES CHATGPT GO OFFER?
ChatGPT Go is a subscription plan available in Mexico starting at $110 Mexican pesos. Before the free version, it allows:
- Mayor’s message limit
- Image generation
- Load of archives
- A memory of a conversation
At the end of three months, customers who choose to keep their subscription with destination load will receive 1,000 BBVA points as a refund.
BBVA INNOVATIONS AND EXTRA STRATEGIES
Daniel Ordaz Palacios, CEO of Data y Experiencia Única of BBVA Mexico, stated:
“At BBVA, we will maintain a leading position in digital innovation in the bank using data and technology. Artificial intelligence is a tool to improve the customer experience and accelerate new capabilities with a practical focus.”
In particular, Hugo Nájera Alva, CEO of Banca Minorista, agreed:
“This alliance aims for human artificial intelligence to support the burden of everyday decisions, even more than finance. We are making sure this technology is useful and sought after by our customers day in and day out.”
BACKGROUND OF BBVA AND OPEN COLLABORATION
In 2025, BBVA and OpenAI signed a global agreement to support artificial intelligence-based innovation to develop banking operations and improve customer care in all geographies. The collaboration includes conversational assistants, personalized attention management and internal process improvements, facilitating the day-to-day adoption of AI.
Interested parties can consult the requirements, eligibility criteria, activation guide and contractual conditions from January 26 at: www.bbva.mx
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